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RePIM (Revisioning Public Interest Media) is a four-year Marie Skłodowska-Curie Doctoral Network that investigates how public interest media (PIM)—including public service media, quality journalism, and trusted online information providers—can remain relevant, resilient, and impactful in a data-driven, platformised, and AI-powered media ecosystem.

Public interest media face increasing pressure from global platforms, shifting audience behaviour, and fast-paced technological change. To respond, RePIM brings together leading European universities, public media organisations, regulators, and civil-society partners to train 12 Doctoral Candidates and generate new insights into the future of PIM.

Through interdisciplinary research, hands-on industry engagement, and a Europe-wide training programme, RePIM explores how public interest media can be produced, distributed, governed and sustained in the coming decades. The project focuses on four core objectives:

  • Reinterpreting public interest values in changing geopolitical and technological contexts
  • Evaluating new organisational and technical models
  • Developing strategies for content, audiences, and distribution
  • Proposing future-proof regulatory frameworks

RePIM aims to strengthen the innovation capacity, societal role, and long-term sustainability of public interest media across Europe.

Doctoral Projects

DC1. Coping with the challenges of automated content in public interest media
University of Zurich (UZH), Switzerland
DC2. Reinventing content for online-first public media
Charles University Prague (CU), Czechia
DC3. Quality news bots for public service media
Aalborg University (AAU), Denmark
DC4. Object oriented edge-casting using semantic encoding
Aalborg University (AAU), Denmark
DC5. Digital infrastructures in the public interest
University of Stavanger (UiS), Norway
DC6. Global logics in local contexts: Reinventing partnership strategies for Public Interest Media
Vrije Universiteit Brussel (VUB), Belgium
DC7. Reconfiguring organisational structures for delivering platformised public value
Vrije Universiteit Brussel (VUB), Belgium
DC8. Developing and transforming sustainability requirements for Public Interest Media
Paris Lodron University of Salzburg (PLUS), Austria
DC9. Regulating Public Interest Media in a platform world
Paris Lodron University of Salzburg (PLUS), Austria
DC10. Public support for non-public service media organisations
University of Warsaw (UW), Poland
DC11. Reaching the unreachable
Vrije Universiteit Brussel (VUB), Belgium
DC12. Audience data management and performance measurement in the cross-media landscape
Tallinn University (TLU), Estonia

Work Packages

WP1. Project management (VUB)​

Coordinating governance, administration, data management, and project-wide planning.
WP1 Leader: Tim Raats (VUB)

WP2. Training (AAU)

Delivering the doctoral programme, summer and winter schools, and secondments.
WP2 Leader: Jannick Sørensen (AAU)

WP3. Dissemination (PLUS)

Sharing research outcomes with professionals, policymakers, academics, and the public.
WP3 Leader: Sergio Sparviero (PLUS)

WP4. Production & distribution (CU)

Examining online-first production, automated content, and algorithmic curation.
WP4 Leader: Petr Szczepanik (CU)

WP5. Digital infrastructures (UiS)

Assessing how infrastructures shape PIM delivery and future technological requirements.
WP5 Leader: Helle Sjøvaag (UiS)

WP6. Organisation (VUB)

Exploring organisational models, workflows, and management challenges within PIM.
WP6 Leader: Catalina Iordache (VUB)

WP7. Policy & regulation (UW)​

Evaluating and proposing regulatory frameworks for future-proof public interest media.
WP7 Leader: Michał Głowacki (UW)

WP8. Audiences (TLU)

Capturing shifting audience needs and improving reach, diversity, and engagement.
WP8 Leader: Ulrike Rohn (TLU)

WP9. Scenario-building (VUB)

Developing future scenarios with stakeholders and maximising policy and industry impact.
WP9 Leader: Wendy Van den Broeck (VUB)