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RePIM (Revisioning Public Interest Media) is a four-year Marie Skłodowska-Curie Doctoral Network that investigates how public interest media (PIM)—including public service media, quality journalism, and trusted online information providers—can remain relevant, resilient, and impactful in a data-driven, platformised, and AI-powered media ecosystem.

Public interest media face increasing pressure from global platforms, shifting audience behaviour, and fast-paced technological change. To respond, RePIM brings together leading European universities, public media organisations, regulators, and civil-society partners to train 12 Doctoral Candidates and generate new insights into the future of PIM.

Through interdisciplinary research, hands-on industry engagement, and a Europe-wide training programme, RePIM explores how public interest media can be produced, distributed, governed and sustained in the coming decades. The project focuses on four core objectives:

  • Reinterpreting public interest values in changing geopolitical and technological contexts
  • Evaluating new organisational and technical models
  • Developing strategies for content, audiences, and distribution
  • Proposing future-proof regulatory frameworks

RePIM aims to strengthen the innovation capacity, societal role, and long-term sustainability of public interest media across Europe.

Work Packages

WP1. Project management (VUB)​

Coordinating governance, administration, data management, and project-wide planning.
WP1 Leader: Tim Raats (VUB)

WP2. Training (AAU)

Delivering the doctoral programme, summer and winter schools, and secondments.
WP2 Leader: Jannick Sørensen (AAU)

WP3. Dissemination (PLUS)

Sharing research outcomes with professionals, policymakers, academics, and the public.
WP3 Leader: Sergio Sparviero (PLUS)

WP4. Production & distribution (CU)

Examining online-first production, automated content, and algorithmic curation.
WP4 Leader: Petr Szczepanik (CU)

WP5. Digital infrastructures (UiS)

Assessing how infrastructures shape PIM delivery and future technological requirements.
WP5 Leader: Helle Sjøvaag (UiS)

WP6. Organisation (VUB)

Exploring organisational models, workflows, and management challenges within PIM.
WP6 Leader: Catalina Iordache (VUB)

WP7. Policy & regulation (UW)​

Evaluating and proposing regulatory frameworks for future-proof public interest media.
WP7 Leader: Michał Głowacki (UW)

WP8. Audiences (TLU)

Capturing shifting audience needs and improving reach, diversity, and engagement.
WP8 Leader: Ulrike Rohn (TLU)

WP9. Scenario-building (VUB)

Developing future scenarios with stakeholders and maximising policy and industry impact.
WP9 Leader: Wendy Van den Broeck (VUB)